Snapchat stands out with new lenses

Joanna Zhuang

Senior Keara Clancy turns herself into a yellow monster on Snapchat.
Senior Keara Clancy turns herself into a yellow monster.

As we near the end of 2015 – four years after the initial release of the video messaging application, Snapchat increasingly distances itself from its former reputation as a sexting app. One of the most recent updates of Snapchat allows users to filter their selfies with newly released lenses.

With these innovative lenses, which were first released in September, users can edit their videos and photos to puke rainbows and to replace their eyes with hearts. Other filters allow users to turn themselves into some kind of vampire monster and to age themselves, as well as to turn themselves into a yellow monster.

These goofy lenses differentiate Snapchat from other social media sites, whose filters simply change the coloring of the photos.

“I definitely use Snapchat more now that these new filters add something special to my selfies,” senior Connie Mei said. “My favorite is the rainbow one. Honestly, who doesn’t want to vomit rainbows?”

Much of the Snapchat’s user population agrees, as evidenced by the ever-expanding community of beauty gurus who are now creating makeup tutorials for these looks. As Halloween approaches, more and more “rainbow vomit makeup” and “Snapchat-inspired crying makeup” tutorials are popping up video-sharing sites like Youtube.

The company has capitalized on the success of the lenses, guaranteeing that fans will never run out of options for lenses, since one new filter is added daily. However, one is also taken out each day, so that the lenses rotate.

With these updates, Snapchat has not only ditched its overbearing image as the dominating sexting media, but has defined itself as one of the most successful apps of 2015.